"Who never drinks wine is a lamb, who drinks properly, is a lion, who drinks too much is a pig. inch -- an inscription on an ancient Roman winery damages discovered in the southern area of Croatia.
Your next meeting in Wine Country can lead to expensive dreams. I located Wine Country in 1969 and instantly liked everything about it. I was instantly enamored with the sights, sounds and culture of California's Wine Country. Like a lot of dreamers, a winery ownership dream is a lot about... not so sure what you don't know.
Winery ownership will probably never happen for most lovers of wine, but the main fun is talking about the dream. If you don't have a good base of knowledge about wine and farming you will need that for sure: land buy, winemaking, marketing, sales, and buying an established winery versus building.
For starters, here are a couple of wrong ways to make wine but no one right way. Managing a winery is a lot about: winemaking, the vineyard, operations, marketing, and sales teams. A lack of understanding in a one area can lead to ruin. Not to mention the ego, after all, you will have friends and family members visit you in wine country to see how what you are doing.
Whether it is selling wine or winemaker, ultimately it come down to developing a structure that enables the proprietor to produce and market a wine that people will buy at a profit. When you may create a winery or buy one, there are five potential outcomes: they can lose a lot of money, lose a little money, break-even, make a little money, or make a lot of money. So let's focus and the latter option.
It is critical to have a model that is suited for today's marketplace. Here is a sweeping thought-Do not start the investment process by buying a piece of land, developing a vineyard, building winery buildings, and making the wine. Begin by asking where and how you intend to sell your finished product.
With this novel approach let's look at how to look at selling wine?
This is, perhaps, the most important decision a winery owner has to make. Do you have contacts in wine distribution? If you have no contacts or sales staff with a great list of contacts in their iphone, you're in for the biggest challenge of your career. Here's the issue: distributors want big producers who have great marketing (and budgets) behind their brand. If someone is a small producer -- less than two hundred and fifty, 000 cases annually -- you'll be fighting for distributor "share of mind". As of this level a producer must be realistic in easy methods to take on the likes of Kendall-Jackson, Beringer or Mondavi not to mention the spirits giant brands like Absolut, Jose Cuervo or Jack Daniels.
For small or new wineries, why not a business is based on a type of selling right to the consumer through their mouth-watering room, wine clubs, email and telemarketing. The name of this game is niche marketing, and the most crucial success factor is the location of the mouth watering room. Location is king.
Let's execute a sanity check. At least let's get the ball beginning roll. First, what is the motivation in developing a winery. Is it as a business, do you wish to build a winery and eventually sell, or is it a life style decision? For welfare of discussion it is assumed we are talking about developing a winery with enough land to plant some grapevines.
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